Welcome to Tower Honda of Longview.
New Honda Specials
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2026 HondaPassport RTL AWD
Lease$449/mo for 36 mos-or-Finance3.99% APR for 36 mosView DisclaimerLease with $5,399 due at signing, plus accessories. Plus tax. 36 month term with 10,000 miles per year. Eligible through 11/02/2026. Must provide proof of ownership of eligible vehicle in the form of a current vehicle registration or proof of valid auto insurance. Zero Due at Signing Lease programs are NOT eligible. Fleet Sales, Honda Courtesy Vehicle Program (HCVP) vehicles, Honda Associate Lease Offer (HALO) and sales to Dealer-owned entities are NOT eligible. No trade-in required. Offer excludes purchases made prior to the program period and is transferable among members of the same household when the retail delivery registration address matches the current address on the proof-of-ownership document. Not redeemable for cash. Incentive paid to dealer and requires dealer participation. Not all customers will qualify. See dealer for details.
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2026 HondaPilot EX-L 2WD
Lease$449/mo for 36 mos- or -Finance2.99% APR for 36 mosView DisclaimerLease with $4,499 due at signing, plus accessories. Plus tax. 36 month term with 10,000 miles per year. Eligible through 11/02/2026. Must provide proof of ownership of eligible vehicle in the form of a current vehicle registration or proof of valid auto insurance. Zero Due at Signing Lease programs are NOT eligible. Fleet Sales, Honda Courtesy Vehicle Program (HCVP) vehicles, Honda Associate Lease Offer (HALO) and sales to Dealer-owned entities are NOT eligible. No trade-in required. Offer excludes purchases made prior to the program period and is transferable among members of the same household when the retail delivery registration address matches the current address on the proof-of-ownership document. Not redeemable for cash. Incentive paid to dealer and requires dealer participation. Not all customers will qualify. See dealer for details.
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2026 HondaAccord LX
Lease$209/mo for 36 mos- or -Finance3.99% APR for 60 mosView DisclaimerLease with $3,999 due at signing, plus accessories. Plus tax. 36 month term with 10,000 miles per year. Eligible through 11/02/2026. Must provide proof of ownership of eligible vehicle in the form of a current vehicle registration or proof of valid auto insurance. Zero Due at Signing Lease programs and NOT eligible. Fleet Sales, Honda Courtesy Vehicle Program (HCVP) vehicles, Honda Associate Lease Offer (HALO) and sales to Dealer-owned entities are NOT eligible. No trade-in required. Offer excludes purchases made prior to the program period and is transferable among members of the same household when the retail delivery registration address matches the current address on the proof-of-ownership document. Not redeemable for cash. Incentive paid to dealer and requires dealer participation. Not all customers will qualify. See dealer for details.
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2026 HondaRidgeline RTL
Lease$379/mo for 36 mos- or -Finance1.99% APR for 36 mos- or -Sales Credit$2,250View DisclaimerAvailable to current owners of any 2011 or newer Honda. Includes down payment, no security deposit; excludes tax, title, license and dealer fees. For well-qualified customers.
Standard color shown; Premium colors not included in advertised price. Closed-end lease for 2026 Ridgeline AWD RTL available through 11/2/2026, to approved lessees or purchasers by Honda Financial Services. Lease or Finance offer only available to current qualified owners of any 2011 or newer Honda. Total Suggested Retail Price $45,190.00 (includes MSRP and destination; excludes tax, title, license, registration, dealer-installed accessories, insurance). Actual net capitalized cost $38,523.70. Total monthly payments $13,644.00. Option to purchase at lease end $28,017.80. Monthly payment/total due at lease signing calculated with $1,500.00 LOYALTY AWARD AMOUNT toward cap cost reduction or down payment assistance. Lessee responsible for maintenance, excessive wear/tear and up to 20Ā¢/mi. over 10,000 miles/year. Offer cannot be combined with $0 Due at Lease Signing or Certified Pre-Owned Financing. Conquest & Loyalty offers cannot be combined. Dealer participation may affect actual payment. Dealer sets actual prices. See participating dealers for complete details.
Available on approved credit through Honda Financial Services, 1.99% APR for up to 36 months on select new and unregistered 2026 Honda Ridgeline models through 11/2/2026, for well-qualified buyers. Not all buyers will qualify. Higher financing rates apply for buyers with lower credit ratings. Actual down payment may vary. Dealer participation may affect actual payment. Dealer sets actual prices. See participating dealers for details.
Eligible through 11/2/2026. $2,250 towards Cap Cost Reduction with a lease, Down Payment Assistance with a financed purchase, or sale price with a cash purchase of a new and not previously reported sold 2026 Ridgeline. Cannot be combined with special APR financing or special lease incentives, zero-due down, certified pre-owned financing or certain American Honda Finance Corporation lease/finance cash offers. Not redeemable for cash. Not all customers will qualify. Incentive paid by American Honda Motor Co., Inc. See participating dealers for details.
2026 Prelude: A Sporty Icon, Reimagined.
The iconic Honda Prelude returns this fall, reimagined as a hybrid that expertly balances a smooth ride and efficiency.
This new sports coupe leverages the high-performance chassis hardware of the legendary Civic Type R while debuting the innovative Honda S+ Shift system which simulates a dual-clutch transmission-like experience for enhanced driver engagement.
Inside, the Prelude boasts a driver-focused cabin, featuring ultra-premium front sport seats with soft-touch leather. Every detail is crafted to deliver an immersive and exhilarating driving experience.
The 2026 CR-V. City Smart, Adventure Ready.
The 2026 CR-V is ready for the road or trail, offering the versatility of a compact SUV crossover. Featuring a new TrailSport Hybrid trim, the 2026 CR-V is the first Honda SUV to combine rugged design and all-terrain tires with a two-motor hybrid-electric system.
2026 Passport - Conquer the Unknown
Introducing the all-new Passport, now fueled with even more rugged capability and powered by a next-generation 3.5L DOHC V6 engine. Featuring confidence-inspiring on-road and off-road dynamics, the 2026 Passport is ready to help you explore. Seek out tougher terrain with the most capable Honda SUV yet, coming soon.
Honda Prologue
Electric-Driven Adventure
The all-electric Honda Prologue SUV delivers a sporty driving experience with a tech-rich cabin and plenty of room to roam. From everyday drives to weekend adventures, the Prologue offers exciting performance with sustainability.
Meet Our Sales Team
<p data-olk-copy-source="MessageBody">After more than 32 years in the automotive industry, Mark brings experience, consistency, and the kind of product knowledge that only comes from decades of helping people make one of the biggest purchases of their lives. He has been with Tower Honda for the past 9 1/2 years, where he has built a reputation for straightforward service, strong customer relationships, and actually listening to people. A strangely rare skill in a business where some salespeople still treat customers like prey on a nature documentary.</p> <p data-olk-copy-source="MessageBody">Before beginning his career in automotive sales, Mark earned a bachelorās degree in Business Management. He is also an accredited certified chef, combining business knowledge with creativity, discipline, and attention to detail. That background has helped shape his approach to customer service: work hard, know your craft, and make sure people leave happier than when they walked in!</p>
<span data-olk-copy-source="MessageBody">With 5 years of experience in automotive sales, including 2 years of selling Hondas exclusively, my focus is customer satisfaction and retention.Ā I am committed to understanding my customer's needs, building trust, and delivering a seamless, transparent experience. I truly love working at Tower Honda and have had the best experience of my career selling Honda's!</span>
<div data-ogsc="black" data-ogsb="white" data-olk-copy-source="MessageBody">James Cartwright is a seasoned automotive sales professional with over 20 years of experience in the industry, consistently performing at the highest level, known for an integrity-driven sales approach while only working for two dealerships.Ā He is a true sales professional that will take care of you before, during and even after the sale!</div> <div data-ogsc="black" data-ogsb="white"></div> <div data-ogsc="black" data-ogsb="white">James has established a reputation for building long-lasting relationships and exceeding sales goals by focusing on the needs for all rather than just the transaction.</div> <div data-ogsc="black" data-ogsb="white"></div> <div data-ogsc="black" data-ogsb="white">In 2025, he was #5 sales person out of 650 sales people, selling a total of 366 units. As a man of faith, he brings a high level of integrity and professionalism to every interaction, ensuring a seamless and transparent purchasing experience for his clients.</div>
Born and Raised in Longview & graduating as a Longview Lobo I joined the automotive industry in 2020. Starting off as a Porter working my way to Inventory Manager I have been appraising and selling vehicles the last six years! After leaving the industry for a bit I realized nothing is as fun and motivating than helping customers with not only wants but also essential needs. When it comes to my customers I enjoy providing insightful information when it comes to car shopping. I joined Tower Honda in 2024 to help further improve my career and relationships with customers. Outside of work I enjoy spending time going on hikes, working on home projects, and traveling around the world. However, nothing beats spending time with my son, friends, and family!
<span data-olk-copy-source="MessageBody">Iāve worked in the automotive industry for just over a year, building strong relationships with customers, colleagues, and the community. My goal is to ensure every customer has an excellent buying experience and finds the vehicle that best meets their needs. With a background in finance and construction, I use analytical skills and practical problemāsolving to build rapport and guide customers to the right choice!</span>
<span data-olk-copy-source="MessageBody">With over five years of experience selling cars and certifications in multiple brands, Iām here to make your car-buying experience simple and enjoyable. I believe in being open, honest, and easy to work withāno pressure, just helping you find the right vehicle.</span>
<div data-ogsc="black" data-olk-copy-source="MessageBody">I grew up in East Texas and recently returned home to be closer to family. Being back in the community I call home means a lot to me and I take pride in serving people here the right way. As a man of faith, I approach both life and business with integrity, accountability, and a commitment to doing what I feel is right.</div> <div data-ogsc="black" data-olk-copy-source="MessageBody"></div> <div data-ogsc="black">I help people buy vehicles the right wayā¦simple, honest, and without pressure. If you are looking for clear answers and a straightforward experience, you are in the right place.</div> <div data-ogsc="black">Outside of the dealership, I enjoy fishing, woodworking, and spending time at the gym. I'm naturally hands-on and enjoy understanding how things work and building things the right wayā¦a mindset I bring into helping you find the right vehicle.</div> <div data-ogsc="black"></div> <div data-ogsc="black">I'm a proud husband, father of two, and stepfather of two more. At home, I'm greeted by my awesome wife Beth and three hound dog girls, (Roxanne, Calypso, and Evelyn) who make even the longest days worth it. Faith, family, and doing things the right way are what drive me every day.</div> <div data-ogsc="black">Give me the opportunity to earn your businessā¦you will not regret it!</div>
<span data-olk-copy-source="MessageBody">Brian Lopez is a Sales Representative here at Tower Honda.Ā He has been in the Automotive Industry since 2017 and counting. Brian provides outstanding customer service and customer satisfaction. He has worked for other reputable brands, such as Toyota. Brian is responsible for many vehicles on the road throughout the East Texas, and DFW area!</span>
<div data-ogsc="black" data-olk-copy-source="MessageBody">Lucas McDowell is a lifelong resident of the Longview area and a 2018 graduate of Pine Tree High School. With more than five years of sales experience, he has built a strong foundation in customer service, communication, and creating positive client experiences. Lucas brings energy, professionalism, and a strong work ethic. He takes pride in helping customers feel informed and confident throughout the buying process. Being from the local area, he values building genuine relationships and serving the community he has always called home!</div>
<div data-ogsc="black" data-olk-copy-source="MessageBody">I am a dedicated Business Development Coordinator with over a year of experience in the automotive industry. I began my career in BDC in December 2024 at a different dealership here in Longview, where I developed a strong foundation in customer communication and lead management thanks to those who helped guide me and support me into the professional I am today.</div> <div data-ogsc="black">Now in my second year, I take pride in helping customers feel comfortable and confident throughout their car-buying journey. My focus is on providing prompt, friendly service and ensuring every client receives the attention they deserve from their first inquiry to their visit at the dealership. I am passionate about building relationships, understanding customer needs, and delivering a smooth and positive experience every time!</div>
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Welcome to Tower Honda of Longview
Tower Honda of Longview is a leading Honda Dealership in the Longview, TX area. We have a friendly, committed sales staff with many years of experience satisfying our customer's needs. See why our customers drive from all over the Longview area, including the cities of Tyler, Marshall, Gladewater, and Kilgore to buy their cars here and to have them serviced as well. Feel free to browse our online inventory, compare features, options, and models, explore finance options, find trade in value, and then make the short trip to Tower Honda of Longview, located at 600 E Loop 281, Longview, TX 75605, serving the entire greater Longview area. Call us at (903) 686-1680.