600 E Loop 281, Longview, TX 75605

Meet Our Team

Positions Available in Sales, Service & Parts - Apply Today

Management

  • Chris Walker

    Chris Walker

    General Manager

    (903) 353-1127
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    Chris Walker

    Chris Walker

    General Manager

  • Carlos Gonzalez

    Carlos Gonzalez

    General Sales Manager

    (903) 746-8651
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    Carlos Gonzalez

    Carlos Gonzalez

    General Sales Manager

    Carlos Gonzalez is an accomplished automotive executive with over a decade of progressive leadership experience at Tower Honda of Longview. Since beginning his career in February 2014, he has advanced through every level of the sales organization—from Used Car Sales to General Sales Manager—demonstrating a consistent record of performance, discipline, and operational excellence.

    Throughout his career, Carlos has distinguished himself as a top performer, earning multiple Top Salesperson of the Month honors and being recognized as Salesperson of the Year several times. In 2025, he was named a recipient of the prestigious CBT Automotive Top 40 Under 40 Award, recognizing his leadership, innovation, and impact within the industry.

    As a leader, Carlos is known for his detail-oriented approach, high accountability standards, and ability to develop high-performing teams. He is deeply committed to driving results while fostering a culture built on integrity, consistency, and continuous improvement. His leadership philosophy centers on leading by example—working hard, staying humble, and holding himself and his team to the highest standards.

    Outside of his professional role, Carlos is a devoted husband and father. His faith is a cornerstone of his life, and he remains actively involved in the Marshall, Texas community. He enjoys sports and has a strong appreciation for Italian and Mexican cuisine.

  • Ivan Rangel

    Ivan Rangel

    Sales Manager

    (903) 686-9199
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    Ivan Rangel

    Ivan Rangel

    Sales Manager

    With five years of experience in the automotive industry, I have consistently excelled in every role I’ve taken on. My drive, work ethic, and results-oriented mindset have helped me succeed in a fast-paced, competitive environment. I thrive on challenges, take pride in delivering exceptional performance, and am always striving for the next level of growth.

  • Brian Vermillion

    Brian Vermillion

    Finance Manager

    (903) 686-9199
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    Brian Vermillion

    Brian Vermillion

    Finance Manager

    I am a dedicated automotive professional with over 12 years of experience at Tower Honda, where I have built a strong foundation in both sales and finance. I began my career in sales, developing a deep understanding of customer needs and the importance of trust, and have since advanced into the finance department, where I continue to guide customers through one of the most important steps of their vehicle purchase.
    My commitment to excellence has been recognized through earning Gold Level Council of Sales Leadership honors twice, reflecting both my performance and dedication to customer satisfaction. I take pride in creating a comfortable, transparent, and enjoyable experience for every customer, ensuring they feel confident and supported throughout the entire process. I believe success comes from strong relationships, clear communication, and a genuine desire to help others. Outside of work, I am a proud father of three girls and a devoted husband. My family is my greatest motivation and inspires me to bring integrity, patience, and care into everything I do, both personally and professionally.
  • Jesus Hernandez

    Jesus Hernandez

    Finance Manager

    (903) 686-9199
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    Jesus Hernandez

    Jesus Hernandez

    Finance Manager

    I was born and raised in California, and my journey in the automotive industry has brought me to Texas. With over 10 years of experience working with brands like Toyota, Nissan, and Infiniti, I’ve developed a deep understanding of how to make the car-buying experience smooth and enjoyable for every customer.
    Fluent in English and Spanish, I’m passionate about connecting with people, guiding them through the process, and ensuring they feel confident in every decision. I also love mentoring and coaching my teams, as well as learning from them, helping everyone grow and fostering a positive, collaborative work environment.
    Whether I’m helping a first-time buyer or supporting my team’s growth, my focus is always on providing exceptional service and building meaningful relationships.
  • Alejandro Hernandez

    Alejandro Hernandez

    Finance Manager

    (903) 686-9199
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    Alejandro Hernandez

    Alejandro Hernandez

    Finance Manager

    Experienced Finance Manager with over five years in automotive finance and a decade of experience in the automotive sales industry. Currently serving at Tower Honda in Longview, Texas, I bring a strong track record of driving financial performance, ensuring compliance, and delivering a seamless customer experience.
    Before relocating to Texas, I developed my expertise in California working with Ford and Toyota dealerships, where I honed my skills in deal structuring, lender relations, and guiding customers through financing options with clarity and confidence. My background in sales gives me a well-rounded perspective, allowing me to effectively connect with customers while maximizing profitability.
    Known for being detail-oriented, adaptable, and results-driven, I thrive in fast-paced, high-volume environments. I am committed to maintaining a customer-first approach while consistently achieving business goals and contributing to overall dealership success.
  • Wendy Burden

    Wendy Burden

    Controller

    (903) 686-9199
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    Wendy Burden

    Wendy Burden

    Controller

  • Ken Bachus

    Ken Bachus

    Service Manager

    (903) 205-9455
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    Ken Bachus

    Ken Bachus

    Service Manager

    Ken is married and has 2 children – both girls. Ken graduated TSTI in Waco in 1987 and started his career as a technician at a Lincoln Mercury dealership. After that Ken worked into the Senior Master Technician position with a Ford Dealership until 1996. In Houston he served as the Service & Parts Manager until 2005 upon moving to Dallas. Ken started with Tower in April of 2012 and is happy to manage such a high tech service department.

  • Eric Delatorre

    Eric Delatorre

    Parts Manager

    (903) 205-9455
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    Eric Delatorre

    Eric Delatorre

    Parts Manager

  • Melissa Coffey

    Melissa Coffey

    BDC Director

    (903) 686-9199
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    Melissa Coffey

    Melissa Coffey

    BDC Director

    Hello, I’m Melissa. I bring over 16 years of experience in the automotive industry, with a background that spans both retail sales and corporate environments. In my role as a BDC Manager/Agent, I take a strategic, results-driven approach to customer engagement, operational performance, and team support. I am deeply committed to delivering an elevated customer experience while fostering strong collaboration within my team. My diverse industry experience allows me to effectively connect frontline operations with broader business objectives, helping drive consistent performance and long-term success. As a dedicated Honda enthusiast, I’m proud to be part of the Tower Honda team, where I continue to focus on excellence, innovation, and building lasting customer relationships!

Sales

  • Mark Levra

    Mark Levra

    Sales Consultant

    (903) 918-1898
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    Mark Levra

    Mark Levra

    Sales Consultant

    After more than 32 years in the automotive industry, Mark brings experience, consistency, and the kind of product knowledge that only comes from decades of helping people make one of the biggest purchases of their lives. He has been with Tower Honda for the past 9 1/2 years, where he has built a reputation for straightforward service, strong customer relationships, and actually listening to people. A strangely rare skill in a business where some salespeople still treat customers like prey on a nature documentary.

    Before beginning his career in automotive sales, Mark earned a bachelor’s degree in Business Management. He is also an accredited certified chef, combining business knowledge with creativity, discipline, and attention to detail. That background has helped shape his approach to customer service: work hard, know your craft, and make sure people leave happier than when they walked in!

  • Marci Sheehan

    Marci Sheehan

    Sales Consultant

    (903) 220-1865
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    Marci Sheehan

    Marci Sheehan

    Sales Consultant

    With 5 years of experience in automotive sales, including 2 years of selling Hondas exclusively, my focus is customer satisfaction and retention.  I am committed to understanding my customer’s needs, building trust, and delivering a seamless, transparent experience. I truly love working at Tower Honda and have had the best experience of my career selling Honda’s!

  • James Cartwright

    James Cartwright

    Sales Consultant

    (936) 332-7985
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    James Cartwright

    James Cartwright

    Sales Consultant

    James Cartwright is a seasoned automotive sales professional with over 20 years of experience in the industry, consistently performing at the highest level, known for an integrity-driven sales approach while only working for two dealerships. He is a true sales professional that will take care of you before, during and even after the sale!
    James has established a reputation for building long-lasting relationships and exceeding sales goals by focusing on the needs for all rather than just the transaction.
    In 2025, he was #5 sales person out of 650 sales people, selling a total of 366 units. As a man of faith, he brings a high level of integrity and professionalism to every interaction, ensuring a seamless and transparent purchasing experience for his clients.
  • Roberto Cerda

    Roberto Cerda

    Sales Consultant

    (903) 686-9199
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    Roberto Cerda

    Roberto Cerda

    Sales Consultant

    Born and Raised in Longview & graduating as a Longview Lobo I joined the automotive industry in 2020. Starting off as a Porter working my way to Inventory Manager I have been appraising and selling vehicles the last six years! After leaving the industry for a bit I realized nothing is as fun and motivating than helping customers with not only wants but also essential needs. When it comes to my customers I enjoy providing insightful information when it comes to car shopping. I joined Tower Honda in 2024 to help further improve my career and relationships with customers.

    Outside of work I enjoy spending time going on hikes, working on home projects, and traveling around the world. However, nothing beats spending time with my son, friends, and family!

  • Mohammad Al-Ahmadi

    Mohammad Al-Ahmadi

    Sales Consultant

    (903) 686-9199
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    Mohammad Al-Ahmadi

    Mohammad Al-Ahmadi

    Sales Consultant

    I’ve worked in the automotive industry for just over a year, building strong relationships with customers, colleagues, and the community. My goal is to ensure every customer has an excellent buying experience and finds the vehicle that best meets their needs. With a background in finance and construction, I use analytical skills and practical problem‑solving to build rapport and guide customers to the right choice!

  • Joel Freijo

    Joel Freijo

    Sales Consultant

    (903) 686-9199
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    Joel Freijo

    Joel Freijo

    Sales Consultant

    With over five years of experience selling cars and certifications in multiple brands, I’m here to make your car-buying experience simple and enjoyable. I believe in being open, honest, and easy to work with—no pressure, just helping you find the right vehicle.

  • Jace McCann

    Jace McCann

    Sales Consultant

    (903) 686-9199
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    Jace McCann

    Jace McCann

    Sales Consultant

    Jace McCann is a Sales Consultant at Tower Honda of Longview known for his strong work ethic, driven mindset, and customer-first approach. Originally from Pueblo, Colorado, Jace brings a grounded, hardworking mentality into everything he does. While new to the automotive industry, he has quickly made an impact by focusing on transparency, clear communication, and delivering a smooth, stress-free car-buying experience.

    Before transitioning into car sales, Jace built a strong professional foundation with Planet Fitness, where he advanced into a General Manager role. In that position, he was responsible for leading team operations, driving performance, and ensuring a high standard of customer service. His experience managing people, solving problems, and maintaining day-to-day operations allows him to bring a high level of professionalism, organization, and accountability to every client interaction.

    Jace is committed to understanding each customer’s needs and helping them make confident, informed decisions. His goal is simple: create an easy, transparent experience while building lasting relationships and earning trust with every customer he serves!

  • Roland Dean

    Roland Dean

    Sales Consultant

    (903) 686-9199
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    Roland Dean

    Roland Dean

    Sales Consultant

    I grew up in East Texas and recently returned home to be closer to family. Being back in the community I call home means a lot to me and I take pride in serving people here the right way. As a man of faith, I approach both life and business with integrity, accountability, and a commitment to doing what I feel is right.
    I help people buy vehicles the right way…simple, honest, and without pressure. If you are looking for clear answers and a straightforward experience, you are in the right place.
    Outside of the dealership, I enjoy fishing, woodworking, and spending time at the gym. I’m naturally hands-on and enjoy understanding how things work and building things the right way…a mindset I bring into helping you find the right vehicle.
    I’m a proud husband, father of two, and stepfather of two more. At home, I’m greeted by my awesome wife Beth and three hound dog girls, (Roxanne, Calypso, and Evelyn) who make even the longest days worth it. Faith, family, and doing things the right way are what drive me every day.
    Give me the opportunity to earn your business…you will not regret it!
  • Brian Lopez

    Brian Lopez

    Sales Consultant

    (903) 686-9199
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    Brian Lopez

    Brian Lopez

    Sales Consultant

    Brian Lopez is a Sales Representative here at Tower Honda.  He has been in the Automotive Industry since 2017 and counting. Brian provides outstanding customer service and customer satisfaction. He has worked for other reputable brands, such as Toyota. Brian is responsible for many vehicles on the road throughout the East Texas, and DFW area!

  • Lucas McDowell

    Lucas McDowell

    Sales Consultant

    (903) 686-9199
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    Lucas McDowell

    Lucas McDowell

    Sales Consultant

    Lucas McDowell is a lifelong resident of the Longview area and a 2018 graduate of Pine Tree High School. With more than five years of sales experience, he has built a strong foundation in customer service, communication, and creating positive client experiences. Lucas brings energy, professionalism, and a strong work ethic. He takes pride in helping customers feel informed and confident throughout the buying process. Being from the local area, he values building genuine relationships and serving the community he has always called home!
  • Tyler Moore

    Tyler Moore

    Sales Consultant

    (903) 686-9199
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    Tyler Moore

    Tyler Moore

    Sales Consultant

  • Aidan O'Keeffe

    Aidan O'Keeffe

    Sales Consultant

    (903) 686-9199
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    Aidan O'Keeffe

    Aidan O'Keeffe

    Sales Consultant

  • Taylor Anaya

    Taylor Anaya

    BDC

    (903) 686-9199
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    Taylor Anaya

    Taylor Anaya

    BDC

    I am a dedicated Business Development Coordinator with over a year of experience in the automotive industry. I began my career in BDC in December 2024 at a different dealership here in Longview, where I developed a strong foundation in customer communication and lead management thanks to those who helped guide me and support me into the professional I am today.
    Now in my second year, I take pride in helping customers feel comfortable and confident throughout their car-buying journey. My focus is on providing prompt, friendly service and ensuring every client receives the attention they deserve from their first inquiry to their visit at the dealership. I am passionate about building relationships, understanding customer needs, and delivering a smooth and positive experience every time!

Service & Parts

  • Kate Bachus

    Kate Bachus

    Service Concierge

    (903) 205-9455
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    Kate Bachus

    Kate Bachus

    Service Concierge

  • Shannon Gonzalez

    Shannon Gonzalez

    Service Advisor

    (903) 205-9455
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    Shannon Gonzalez

    Shannon Gonzalez

    Service Advisor

  • Gary Carson

    Gary Carson

    Service Advisor

    (903) 205-9455
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    Gary Carson

    Gary Carson

    Service Advisor

  • Chase Hemingway

    Chase Hemingway

    Service Advisor

    903-205-9455
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    Chase Hemingway

    Chase Hemingway

    Service Advisor

  • John Swigart

    John Swigart

    Parts

    (903) 205-9455
    John Swigart

    John Swigart

    Parts

  • Emory Johnson

    Emory Johnson

    Parts

    (903) 205-9455
    Emory Johnson

    Emory Johnson

    Parts

  • Steve Sledge

    Steve Sledge

    Porter

    (903) 205-9455
    Steve Sledge

    Steve Sledge

    Porter

Office

  • Crissy Kingsley

    Crissy Kingsley

    Accounting

    (903) 686-9199
    Crissy Kingsley

    Crissy Kingsley

    Accounting

  • Jessica Lyles

    Jessica Lyles

    Title Clerk

    (903) 686-9199
    Jessica Lyles

    Jessica Lyles

    Title Clerk

  • Mikayla Crabtree

    Mikayla Crabtree

    Accounts Payable

    (903) 686-9199
    Mikayla Crabtree

    Mikayla Crabtree

    Accounts Payable

  • Helen McCutcheon

    Helen McCutcheon

    Receptionist

    (903) 686-9199
    Helen McCutcheon

    Helen McCutcheon

    Receptionist

  • Kade Bittick

    Kade Bittick

    Photographer/Internet Administrator

    (903) 686-9199
    Kade Bittick

    Kade Bittick

    Photographer/Internet Administrator

Get Directions

600 E Loop 281, Longview, TX, 75605
Tower Honda of Longview 32.536944, -94.7245427.